My Role: Founder | Strategy • Product Development • UX • Content Strategy

The Goal: Create a trusted digital platform that helps families plan for and communicate one of life's most difficult events with clarity and confidence. Support user-controlled access to important information.

The Approach: Design a customer experience that simplifies complex decisions while making planning approachable, practical, and secure.

The Solution: Developed the business concept, brand strategy, user experience, website, content, and communications for an end-of-life planning platform built around clarity and peace of mind.

The Outcome: A distinctive platform with a clear purpose, thoughtful customer journey, and a strong foundation for future growth.