My Role: Manager of Retail Packaging • Brand Consistency • Design Consistency • Creative Team Management

The Goal: Manage and improve retail packaging across 3,000+ SKUs, supporting brand consistency, product clarity, customer confidence, and multilingual communication.

The Approach: Treat packaging as both a brand system and a customer decision tool. The work required disciplined coordination across product information, timelines, brand standards, regulatory requirements, and retail presentation.

The Solution: Managed and further developed a retail packaging development system across a large and complex product portfolio. This included coordinating packaging updates, maintaining brand standards, meeting regulatory requirements, supporting product communication, and helping ensure packaging remained accurate, functional, and commercially effective across thousands of SKUs.

The Outcome: A disciplined design process that supported brand consistency, product clarity, and customer confidence across a significant global health and wellness retail portfolio.

The work contributed to a strong retail presence in a sector where trust, accuracy, and presentation directly influence purchase decisions.