Expedia Cruiseship Centers
The Challenge: Support franchise network expansion into the US with compelling storytelling and adhering to the already-powerful brand.
“Turn Your Passion for Travel into a Rewarding Career”
My Role: Manager, U.S. Franchising | Marketing Strategy
The Goal: Create strategy and build the tools to support Expedia’s Cruiseship franchise expansion into the U.S.
The Approach: Create consistent marketing that strengthened the brand while offering franchise owners practical tools and solutions as well as support systems to attract new franchise owners.
The Solution: Developed franchise collateral, operational resources, and creative campaigns designed to support home office business development.
The Outcome: A stronger foundation for U.S. franchise growth across the U.S. market.