Vinyl Pursuit Inc
The Challenge: Would people purchase vintage vinyl records online? The marketplace was full of imposters. Could I build a premium e-commerce business dedicated to the the sales and support of vinyl and the people who love them? The company learned how to win by creating a creating customer experience that inspires trust and loyalty.
“Connecting People to the Music they Love ”
My Role: Founder | Business Strategy • Brand Development • Customer Experience • E-commerce
The Goal: Differentiate Vinyl Pursuit through exceptional customer experience, thoughtful curation, and a trusted e-commerce brand.
The Approach: Differentiate the brand through exceptional customer experience, thoughtful storytelling, meticulous product selection and preparation, and a clear commitment to quality.
The Solution: Developed the complete business strategy, brand identity, Shopify experience, customer journey, digital marketing, content strategy, packaging, and operational systems.
The Outcome: An award-winning e-commerce business serving vinyl fans worldwide, supported by thousands of loyal customers and hundreds of verified five-star reviews.