Vinyl Pursuit Inc
The Challenge: Build a premium e-commerce business dedicated to the the sales and support of vintage vinyl records and media. The company learned how to win in this competitive niche market by creating a creating customer experience that inspires trust and loyalty
“Connecting People to the Music they Love ”
My Role: Founder | Business Strategy • Brand Development • Customer Experience • E-commerce
The Goal: Differentiate Vinyl Pursuit through exceptional customer experience, thoughtful curation, and a trusted e-commerce brand.
The Approach: Differentiate the brand through exceptional customer experience, thoughtful storytelling, meticulous product selection and preparation, and a clear commitment to quality.
The Solution: Developed the complete business strategy, brand identity, Shopify experience, customer journey, digital marketing, content strategy, packaging, and operational systems.
The Outcome: An award-winning e-commerce business serving vinyl fans worldwide, supported by thousands of loyal customers and hundreds of verified five-star reviews.